Orbitz Worldwide said Wednesday that due to the expiration of its multiyear agreement with Hilton Worldwide, Hilton hotels will be less prominently displayed on Orbitz websites.
Hilton confirmed that it didn’t renew its Orbitz contract “in the best interests of our guests and our more than 3,800 hotels around the world.”
The company said that in addition to Hilton-family websites, it will “continue to have other booking options available through valued third-party channels.”
Orbitz said that the expiration of the contract means that Hilton is no longer a preferred supplier. However, the online travel agency said it will continue to work with Hilton to try and reach a long-term agreement.
Orbitz said an internal analysis indicates that the financial impact from the change would be "between zero and less than 1%, as customers have many hotel alternatives."
The change will have no impact on Orbitz for Business, Orbitz said, as corporate accounts will continue to have access to their private rates for Hilton hotels.
On Wednesday afternoon, Orbitz listed nine Hilton-family hotels in the Los Angeles area but no listings under Hilton Garden Inn and DoubleTree. Hilton’s own website lists two Hilton Garden Inn hotels and three DoubleTrees.
Hilton Worldwide was one of the six hotel companies that partnered in January to launch Roomkey.com, a booking website and search engine designed to generate more online reservations through the hotels themselves and fewer through online travel agencies.
The other Roomkey.com backers are Marriott International, Hyatt Hotels Corp., Choice Hotels International, Wyndham Hotel Group and InterContinental Hotels Group.
Hilton and Orbitz are both owned in part by private-equity firm Blackstone Group. Blackstone acquired Travelport from Cendant Corp. in 2006 for $4.3 billion. (Travelport owns about 55% of Orbitz).
A year later, Blackstone took Hilton private in a $26 billion buyout.
Danny King contributed to this report.
Follow Johanna Jainchill on Twitter @jjainchilltw.