Hotel site Room 77 pledges to help customers find the right room

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Room77.com launched a new hotel-booking platform this week, built on the premise that travelers should be able to select not only a hotel but the hotel room.

“No matter where you book a hotel today, your actual room is still a gamble,” said Brad Gerstner, founder of Room 77 and the former CEO of National Leisure Group. “Room 77 stacks the odds in the traveler’s favor by combining the power of our room IQ with advanced search technology and unprecedented service to get you the right room at the right hotel for the right price.”

Saying that three in four travelers have been “disappointed in room assignment,” and that 93% believe they get the worst or an average room due to booking through a travel website, Room 77 says it does “everything possible to get you a great room” using what it calls the industry’s first "Room Concierge."

The complimentary service uses technology to identify the best rooms for each traveler after they enter their preferences on the check-out page. The concierge then works directly with the hotel to try to secure one of the rooms on the traveler’s behalf that it believes will best match their preferences.

The site says that in beta testing, more than 90% of travelers reported getting a room that met or exceeded their expectations using Room 77’s Room Concierge.

In addition, Room 77 says it has “unique room intelligence” and can offer travelers access to insider tips on the best rooms for views, quietness and size. With some hotels, users will be able to see reviews and photos by room number.

Room 77 acts like a metasearch engine by aggregating rates from online travel agencies like Hotels.com, Expedia.com, Priceline.com and Orbitz.com. The user can then book on one of those sites or on Room 77.

Users can filter results by user preferences like free Wi-Fi, free breakfast and free airport transportation as well as specific room details, such as the view they will have. Room 77 also lets users see the inside of the room they would be booking.

Room 77 launched last February with advanced room data and intelligence, but without a booking engine or the Room Concierge service.

The company said it secured $10.5 million in Series B financing in June, for a total of $13.5 million raised to date.

Follow Johanna Jainchill on Twitter @jjainchilltw.

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