InterContinental Hotels Group, whose brands include Holiday Inn and Crowne Plaza, will be available on Expedia for the first time since IHG broke off the relationship in 2004.

IHG signed a multiyear deal with Expedia that will eventually have all IHG hotels available on Expedia.com as well as on Hotels.com. IHG hotels have been available on Hotwire, another Expedia brand.

IHG had stopped working with Expedia in 2004 over several issues including transparency; it claimed that Expedia was not making clear the fees and other charges consumers would have to pay when booking hotels. The issues arose at a time when hotel companies and online travel sellers were battling for viewers at a time of rapid Internet growth. Dara Khosrowshahi, interviewed at the PhoCusWright conference, said those issues had been resolved through compromise.

As part of the agreement, IHG will become the launch partner for a new Expedia pricing model. The two-part model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia and Hotels.com search results. Expedia and IHG claim it is a first in online travel, where "IHG will receive significant benefits from value-added media placement throughout the Expedia network in addition to the bookings they receive from Expedia."

Khosrowshahi said Expedia would be paid for providing IHG properties with "exposure," such as when browsers tour a hotel on Expedia, even if they don't book on Expedia. He said this model might be expanded to other partners if there is demand.

To contact reporter Harvey Chipkin, send e-mail to [email protected].

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