Travelocity restructures with a global focus

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Two weeks after naming a new CEO, Travelocity restructured its management and media business.

Tracey Weber was named president of Travelocity North America, a new position, reporting to Hugh Jones, the newly named president and CEO of Travelocity Global.

Weber had been chief operating officer of Travelocity North America since September 2005, running the operations of the region's major business lines. She also managed sales and customer service for Travelocity's Canadian business.

The ascendance of Weber, who joined Travelocity in 2002 with former Travelocity CEO Michelle Peluso when the company acquired Site59, enables Jones to concentrate on global operations, including Lastminute.com in Europe and Zuji in Asia Pacific, Travelocity said. Travelocity announced at the beginning of January that Peluso would be leaving and named Jones as her successor.

With the restructuring, Travelocity also punctuated the importance of its global businesses by creating a global media unit that will coordinate advertising/media sales, product, strategy and execution. Media is a key profit-driver for Travelocity, and the new organization replaces disparate efforts aligned by regions and businesses, including Travelocity and IgoUgo.

Travelocity appointed Paul Nelson president of global media and partner marketing, based in San Francisco. Nelson, who worked for Preview Travel and joined Travelocity in 2000 when the two companies merged, already headed global partner marketing. He will report to Jones.

"We feel this integrated, global approach will help us best understand the marketing needs of partners and potential partners and build that into our strategy," said Travelocity spokesman Joel Frey. "And, it makes it easier to show partners how they can use our sites worldwide to market and merchandise their offerings."

Along with the consolidation of its media efforts, Travelocity is providing more support for the media business by increasing staffing.

The company also announced that Chief Marketing Officer Jeffrey Glueck will leave the company in March.

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