Less than two weeks into the H1N1 swine flu outbreak, Apple Vacations became the first major operator to mount an aggressive defensive maneuver, unveiling what it calls its "biggest-ever" sale on packages to Mexico.
"While some restaurants and attractions closed for a few days last week, things are back to vacation as usual in the beach resorts," Apple Vacations said.
Without specifically addressing the possibility of lingering health issues, Apple Vacations is advertising savings of up to 70% on all-inclusive Mexico vacations for the summer and fall to destinations such as Cancun, the Riviera Maya, Puerto Vallarta and Huatulco.
Apple Vacations quoted airfare to Cancun on USA3000, an airline owned by Apple Leisure Group (Apple Vacations' parent company), starting at $100 each way for May departures and for some flights through October.
The operator also said seven nights at the all-inclusive Grand Sunset Princess All Suites Resort & Spa in Riviera Maya starts at $700 per person, including roundtrip air, all meals and unlimited drinks.