Fitness club operator Equinox is expanding further into
travel with the launch of luxury travel experiences.
Slated to debut next April, the program will feature custom
domestic and international multi-day itineraries with a focus on health and
wellness. Trips will have varying levels of physical intensity, ranging from an
Adirondacks hiking excursion to an India getaway centered on mindfulness. Equinox
also will offer urban travel experiences.
Itineraries will include meals, transportation and
personalized fitness programming, as well as activities such as training
sessions with an athlete, chef-led seasonal cooking and foraging experiences,
and mountaintop meditation.
The rollout comes as Equinox prepares to debut Equinox
Hotels this spring. Its first hotel will open in Manhattan as part of Related
Cos.' Hudson Yards project and will include a 60,000-square-foot fitness
center, Equinox's largest.