Canadian tour operator G Adventures (formerly Gap Adventures), known as an active-travel brand for young adventurers, is pushing harder into the 50-plus market.

G Adventures has forged a partnership with AARP and has launched G-Plus, a soft-adventure product with more comforts than other tours.

As part of its new relationship with AARP, effective mid-January, AARP members will receive discounts on some G Adventures tours.

G-Plus combines adventure and exploration with increased comforts such as more included meals, included transfers and higher-end hotels.

G Adventures has always offered trips with more comfort, but now it has an entire brochure of these soft-adventure trips. The company said the G-Plus program has 150 tours.

Follow Michelle Baran on Twitter @mbtravelweekly.


From Our Partners

From Our Partners

2021 Ireland Luxury Marketplace
Ireland Luxury Marketplace: New Webinar Series
Register Now
Los Cabos dining district
Los Cabos' 23400 District
Read More
2021 WOL Webinar
The World of Luxury for 2022
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI