One-third of all Americans who travel
abroad, or approximately 15.7 million American adults, said they
plan on taking a faith-based vacation in the future, according to a
study commissioned by Globus Family of Brands and conducted by
Menlo Consulting Group.
The survey was
conducted with 2,679 outbound pleasure travelers, defined as U.S.
adults who took at least one pleasure trip of five or more nights
beyond the continental U.S. in the past three years.
Of those outbound
pleasure travelers questioned, 9.5% have previously traveled internationally on a
religious or faith-based trip. The survey concluded that past
religious travelers comprise a market of 4.5 million American
The survey also
found that one-third of all outbound travelers are likely to take a
religious or faith-based vacation sometime in the future. About 80%
of past religious travelers said they intend to repeat the
experience at some point.
"There's no doubt
that religious vacations will continue to be a booming trend in the
travel industry," Mike Schields, director of group sales and
emerging markets for the Globus family of brands, said in a
statement. "One driving factor is how meaningful these trips can be
for the traveler. Our study showed that eight in 10 past religious
travelers plan to repeat the experience in the future -- it's just
an incredible testament to the personal enlightenment that many
have on faith-based vacations."
Globus introduced a
religious travel division (www.globusfaith.com) in 2004 catering mostly to
Catholic and Protestant/Christian denominations; Globus has
increased its faith-based departures by 60% for 2008.
Examples of Globus'
faith-based itineraries include a six-night Legacy of Pope John
Paul II tour (from $1,249, land only); a nine-night Jordan &
Egypt in the Bible (from $1,649, land only); and an eight-night
Oberammergau Vacation -- Catholic Germany & Alps, slated for
contact the reporter who wrote this article, send e-mail to
Michelle Baran at [email protected].