Globus aims to captivate with new line of domestic tours

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Pismo Beach is included on Globus' new California itinerary.
Pismo Beach is included on Globus' new California itinerary. Photo Credit: Gabriele Maltinti/Shutterstock

The Globus family of brands has expanded its domestic offerings with a new line of tours called Undiscovered North America

The eight- to 14-day trips, which will be sold under the company’s Globus and Cosmos brands, build upon popular traditional itineraries in the United States and Canada but with a twist, said Steve Born, chief marketing officer for the Globus family of brands.

For example, he said, Globus will add two nights in Sedona to a Grand Canyon trip, or Joshua Tree National Park and Pismo Beach to Southern California.

“More Americans have seen the Eiffel Tower than a sunset in Sedona,” he said.  “So you will go to the same region, but see it in a different light. ... to places that are more off the beaten path. All the itineraries are built around that idea.”

While interest in traveling closer to home has increased due to the Covid-19 pandemic, Born said the company had actually begun planning the new series more than a year ago as an extension of its “Undiscovered Europe” line.

Four itineraries -- to French Canada, British Columbia, Alaska and the Blue Ridge Mountains -- are available for 2020. Those are itineraries that were already on the books but were tweaked to fit the new model, Born said.

In 2021, the company will offer five new itineraries that include “Southern California Charms,”  “New England & the Hudson Valley,”  a “Bourbon, Bridles and Bluegrass” tour in Kentucky and Tennessee, and “Exploring the Pacific Northwest.” 

Born said it remains unclear exactly what size groups the company will operate post-Covid-19, but that regardless of size they will comply with all social-distancing requirements in place at the time. 

The company is also expected to decide in coming days whether enough hotels and attractions will be open this summer to allow the company to resume its 2020 North American itineraries as planned in August, Born said.

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