The Globus family of brands has expanded
its domestic offerings with a new line of tours called Undiscovered North
The eight- to 14-day trips, which will be sold under the
company’s Globus and Cosmos brands, build upon popular traditional itineraries in the United States
and Canada but with a twist, said Steve Born, chief marketing officer for the
Globus family of brands.
For example, he said, Globus will add two nights in Sedona
to a Grand Canyon trip, or Joshua Tree National Park and Pismo Beach to
“More Americans have seen the Eiffel Tower than a sunset in
Sedona,” he said. “So you will go to the
same region, but see it in a different light. ... to places that are more off
the beaten path. All the itineraries are built around that idea.”
While interest in traveling closer to home has increased due
to the Covid-19 pandemic, Born said the company had actually begun planning the
new series more than a year ago as an extension of its “Undiscovered Europe”
Four itineraries -- to French Canada, British Columbia, Alaska and
the Blue Ridge Mountains -- are available for 2020. Those are itineraries that were already on
the books but were tweaked to fit the new model, Born said.
In 2021, the company will offer five new itineraries
that include “Southern California Charms,” “New England & the Hudson Valley,” a “Bourbon, Bridles and Bluegrass” tour in
Kentucky and Tennessee, and “Exploring the Pacific Northwest.”
Born said it remains unclear exactly what size groups the
company will operate post-Covid-19, but that regardless of size they will
comply with all social-distancing requirements in place at the time.
The company is also expected to decide in coming days
whether enough hotels and attractions will be open this summer to allow the company to resume its 2020 North
American itineraries as planned in August, Born said.