Indian travel company MakeMyTrip has launched a U.S.-based operation, IndiaAhoy, which will sell India packages exclusively through travel agents and tour operators.
MakeMyTrip was founded in 2000 and recorded $330 million in sales for the fiscal year ending March 2009, according to the company. The company said it sells more than 200 packages, 1,000 room nights and 15,000 flights daily in India.
IndiaAhoy creates customized packages to India, working with both group departures and FIT travelers. The tour operator offers cultural tours, adventure holidays, wildlife safaris, Ayurveda and wellness tours, luxury packages, golf trips, pilgrimages and romantic packages.
The tour operator works with Air India, Kingfisher Airlines, Jet Airways, Taj Hotels, Oberoi Hotels, ITC Hotels, Sarovar Hotels and WelcomHeritage Hotels, among other preferred suppliers.
Keyur Joshi, COO of MakeMyTrip and IndiaAhoy, said research firm PhoCusWright helped it put together an advisory council to "help us learn what we need to do to best service U.S. travel sellers."
"With their advice, we have created our U.S. portal, IndiaAhoy.com," Joshi said. "This site is designed for U.S. travel agents to explore our products, access immediate online support and connect live with our India experts."
Agents registered with the site will receive leads when consumers contact the site directly, Joshi said.
IndiaAhoy is based in New York.