n tough times, you need good people in
the trenches, so Celebrity Tours of Yonkers, N.Y.,
brought in former New York Giants defensive tackle
Leonard Marshall to lead its sales and marketing
Marshall is a two-time Super Bowl champion who formed his own
mortgage brokerage after retiring from football.
Celebrity Tours operates golf, fishing and sightseeing tours led
by former baseball, basketball, hockey, football and soccer stars.
Through Marshall's contacts, the company is trying to put together
a reunion of the 1986 Super Bowl between the Giants and the Denver
"We have all the original players lined up," said Celebrity
Tours president J.P. Cone. Now the operator is shopping for an
appropriate destination. Candidates include Ireland, Portugal,
Scotland and Spain.
• • •
Apple Vacations has had a travel agent booking
engine for almost three years now, but the wholesaler recently
mounted a consumer booking engine -- one that can't be booked
without choosing from Apple's selection of agents.
The site is good news for agents, said senior vice president Tim
Mullen. "Two days after putting our button on its site, one agency
in Snug Harbor, N.Y., had a $7,000 Jamaica booking."
The booking engine was so successful for Snug Harbor Travel that
the firm changed its name to Internet Travel Center.
And one month after employing the site, the agency has surpassed
its booking levels for all of the previous year.
"In the past, this agency only gave us minimal bookings," said
Larry Touhill, Apple's e-commerce manager. "It was barely on our
radar last year."
• • •
It worked in Europe, so to boost sales in case of a winter of
economic discontent, Trafalgar Tours is bringing
its Winter Breaks discounts to its North
Nine North American itineraries reduced 20% to 25% will be
offered from Nov. 1 to April 15 for a variety of destinations,
including Arizona, California, Hawaii, Nevada, New Mexico, the
Canadian Rockies and Mexico.
Land prices start at $699 per person, double, for a six-night
itinerary through the southwest U.S., including Arizona, California
• • •
Already grown beyond its Ireland base to France, Greece, Italy
and the U.K., Celtic Tours is expanding into
Product development manager Carol Dimopoulos said Germany's
castles and other cultural similarities to Ireland make it a good
jump-off point for Celtic's customers.
• • •
Determined to boost sales, Far & Wide upped
its base commission to 20% on four programs to
Greece, Italy and Ireland.
The programs are: the seven-night Royal Aegean, with a stay in
Athens and a Greek Islands cruise, priced from $949; the 11-night
Hellenic Classic, which also includes a cruise, priced from $1,519;
an eight-night tour of Rome, Florence and Venice, priced from
$1,849; and an eight-night escorted tour of northern Italy, priced
• • •
Avanti Destinations is barging into a new
market with 13 six-night barge cruises in England, France and
Scotland, using new or renovated eight- to 24-passenger barges with
English-speaking crews. Departures begin Sept. 7; price from $1,490
to $3,690 per person, double.
To contact reporter David Cogswell, send e-mail to [email protected].