Travel Impressions automates small-group bookings

Travel Impressions said it has made marketing, planning and booking groups easier for its agent partners.

Unveiled at Travel Impressions' Best of the Best 2017 conference and awards gala held in Punta Cana, Dominican Republic earlier this month, the Flex Groups program enables travel agents to book groups of as few as five rooms without the risk of taking on group booking contract responsibilities.

Agents provide their clients with a booking code, enabling them to book rooms on their own and at a preferential rate. Once the group surpasses five rooms, they can get additional benefits, such as included transfers.

Travel Impressions president Scott Wiseman noted that prior to creating the new Flex Groups program, Travel Impressions staff had to complete all group bookings and make all changes manually, an inefficient and cumbersome process considering group bookings often require tweaks and changes throughout the booking process.

The technology is powered by Softrip Travel Solutions.

Wiseman stressed that Travel Impressions is not "moving it all to an automated model." Travel Impressions staff will continue to be available to assist agents booking groups.

Travel Impressions is positioning itself as a resource for agents booking small events like family reunions, corporate and incentive trips, anniversaries, bachelor and bachelorette parties, retirement and anniversary trips, and destination weddings.

Group travel represents a little more than 20% of Travel Impressions' business
JDS Travel News JDS Viewpoints JDS Africa/MI