American Marketing Group (AMG) announced new education and marketing programs during its annual conference in Boca Raton, Fla.

AMG is the parent company of Travelsavers, Network of Entrepreneurs Selling Travel (NEST) and the Affluent Traveler Collection, among other brands.

AMG is launching Travelsavers & NEST University, an online resource that will house all training opportunities available to agents. It will house supplier certifications, webinars, niche market training and certifications from AMG brands, bringing everything together for the first time.

"Education is extremely important to us," said Nicole Mazza, chief marketing officer for Travelsavers, NEST and the Affluent Travel Collection.

Mazza said the company has always offered various forms of training and education, but this is the first time everything will be brought together into a full university. It is expected to launch in the fourth quarter of this year and the first quarter of 2019.

AMG also has upgraded Distinctive Destination Weddings. It now has a lead-generation program, training courses and certification, plus a consumer-facing website that agents can customize and use for lead-generation purposes and analytics. The sites are powered by AMG's agency website solution, OnlineXpress.

Agents can use the websites to build profiles for the bride and groom and communicate with wedding guests. They also have unique content and more editing capabilities than before, and more calls to action have been added to every page of the sites.

A new marketing program, Journeys, has two parts: Destinations by Journeys, featuring a different region of the world each quarter, and Lifestyles by Journeys, which highlights types of travel like romance or cruise.

The program has direct mail and digital components, as well as pre-created social media content, a consumer website for agents to capture leads during the life of the promotions, and an agency-facing website with access to content.

Mazza said AMG wanted to provide agents with a variety of marketing options to suit their individual needs.

"We want to make sure that we have marketing programs that really gear into what is unique about that agency, what they are selling," she said. "We don't just do an umbrella marketing program."

Under Journeys, all marketing pieces will have consistent, unique branding. The goal, Mazza said, is for a client to immediately recognize when they have something that came from their travel agency.

Finally, AMG announced a new tool for Travelsavers and NEST agencies, Lead Dash. The technology works in conjunction with supplier data to identify open credits an agent's clients might have with suppliers, and prompts agents to follow up with their clients about those credits.

Mazza said the program was developed after AMG conversations with suppliers revealed there were a number of credits going unused. Agents frequently said they simply forgot about the credits, so Lead Dash was developed to solve that problem.

Lead Dash is being released to all Travelsavers and NEST agencies following a beta test last year.

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