PUNTA CANA -- At AMResorts' Amazing Agent Celebration, the company informed travel advisors about new resources and fam trip opportunities.
Kevin Wojciechowski, AMResorts' senior vice president of sales and distribution, said there is a newly created Facebook page dedicated to advisors, while also teasing the upcoming launch of a new travel advisor website slated to go live this spring.
Also being added to the mix is an extension of AMResorts' fam trip platform, involving both the launch of fams for luxury sellers and new European fam opportunities, designed to highlight properties like the Zoetry Mallorca Balearic Islands in Spain.
"We look forward to showing you in person the truly, truly unique offerings that the AMR Collection portfolio has in Europe, and we hope that you'll embrace them as well," Wojciechowski told advisors.
Lastly, Wojciechowski announced the upcoming debut of a new advisor loyalty program, which AMResorts plans to make available to U.S. and Canada advisors next spring and to U.K. advisors next fall, and later to advisors in other European markets and Latin America.
"The program will also offer exciting new opportunities for more interaction, referral opportunities and new options for [reward] redemption," said Wojciechowski. "And as we continue to grow and strengthen our presence in the European market, we're pleased to share that this program will assist us in growing our international agent community as well."
More than 100 top-selling travel advisors from across the U.S. and Canada attended AMResorts' Amazing Agent Celebration.