ASTA releases video for Heroes campaign

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Julie Sivertson, a travel advisor featured in ASTA's "Not All Heroes Wear Capes" campaign.
Julie Sivertson, a travel advisor featured in ASTA's "Not All Heroes Wear Capes" campaign.

ASTA on Wednesday celebrated National Travel Advisor Day by telling travel advisor stories and releasing a video for its “Not All Heroes Wear Capes” campaign.

The campaign highlights what travel advisors have done to help clients since the onslaught of the coronavirus pandemic. As the campaign progresses, more content will be released. The Society is still collecting advisors’ stories.

National Travel Advisor Day is usually a celebratory day, ASTA president and CEO Zane Kerby said on a webinar. This year, it’s harder to celebrate the day, Kerby said. And while the pandemic is something no one would ever want, it has a silver lining: shining a light on the importance of the work travel advisors do.

“In the wake of the pandemic, everyone is becoming a believer,” Kerby said.

As borders closed while the virus spread, flights were canceled and cruise ships were rerouted. Travel advisors got to work serving their clients, even some non-clients, and the world noticed, Kerby said. 

“You navigated a fast-changing and often precarious landscape,” he said.

ASTA senior director of communications Erika Richter said ASTA has been collecting those stories for some time. Hundreds of submissions were received.

“They were really, truly, remarkable stories,” she said.

ASTA released a 5-minute video Wednesday. A shorter video is coming. Richter encouraged advisors to share those assets, and others available at ASTA.org/traveladvisorday, with clients. She urged advisors to post their own stories to social media using the hashtag #TravelHero so ASTA can follow along.

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