Afar Media has partnered with Curacity, enabling Afar to
earn commissions on hotel bookings made as a result of its content's influence.
Curacity is a content- and data-driven marketplace that
partners with hotels and enables them to measure revenue that comes from
publishers' online content via proprietary technology. In turn, the hotels pay
commissions on those bookings to Curacity's publishers.
According to Curacity, publishers will receive commissions
for offline bookings spurred by their online content within a 12-month window.
"We know we guide our audience's travel decisions;
Curacity provides a much-needed solution to help us become more knowledgeable
about how Afar's award-winning editorial content leads to bottom-of-the-funnel
revenue," said Joe Diaz, co-founder of Afar Media.
Curacity said the Afar deal will expand its reach to close
to 10 million monthly users. The New York-based company said it works with "dozens
of the most recognized and celebrated hotels."