CCRA Travel Commerce Network launched its TRUE (Travel
Retailer Universal Enumeration) agent identification code in Mexico.
As an industry identification number, TRUE enables agents to
receive commission payments from suppliers. In addition, TRUE members can use a
website that simplifies searching for and booking products from a variety of
suppliers with which TRUE has developed relationships.
These suppliers include Starwood Hotels and Resorts, Hilton
Hotels & Resorts, Abercrombie & Kent, Funjet Vacations, Gogo Worldwide
Vacations, Walt Disney and others. But it also includes niche players, a
category that CCRA is expanding by adding Mexican hotels and tour operators.
TRUE gives international and domestic suppliers a way to sell to both U.S. and
The TRUE code is 14 years old and was created by the Outside
Sales Support Network (OSSN), which CCRA acquired in March 2014.
CCRA also plans to launch TRUE in Argentina, Brazil, Canada,
Colombia, Peru, South Africa and Spain.