CLIA rolls out marketing tools for agencies to create customized email campaigns

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Agents belonging to the Cruise Lines International Association will have greater opportunities to communicate with more clients by email under an agreement the association made with MarketEaseOnline to create a suite of electronic marketing tools.

The partnership features free customized "WhereToCruiseNext" emails delivered to a database of cruise consumers. The emails will offer cruise promotions from only CLIA member cruise lines, with the "call to action directly back to the recipient's participating CLIA member agency."

CLIA said the arrangement also enables its agents to create agency-branded cruise email campaigns, delivered on behalf of the agency directly to the client. Content and websites for customized email campaigns will be provided through the VacationPort product of Passport Online Inc.

A link to a suite of email tools will be available to all CLIA member agencies at the Travel Agent Center section of CLIA's website, www.cruising.org.

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