Carlson Cos. has rolled out a new logo
designed to symbolize the firm's focus on "heart, heritage,
innovation and service."
design of the new logo -- also called a trust mark -- is rich in
symbolism," said Kim Olson, Carlson's vice president and chief
communications officer in a statement.
The red and gold logo
conceptually represents Carlson's employees, as viewed from above,
with welcoming arms extended. Carlson
said the design is a reminder that its "businesses involve building
better relationships with customers, partners, colleagues and
serving as homage to Carlson's "heritage, future, innovation and
service," the new logo also contains elements of Carlson's original
logo designed in the 1970s and comprised of left and right facing
"Our new trust
mark serves as a reminder that Carlson is entering a new era,"
Olsen said. "Our strategy is to operate as a group of independent,
but integrated, businesses that contribute to their own success and
the success of the entire company."
includes Regent Hotels & Resorts, Radisson Hotels &
Resorts, Park Plaza Hotels & Resorts, Country Inn & Suites
by Carlson, Park Inn Hotels, Regent Seven Seas Cruises, Carlson
Wagonlit Travel, among others.
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