Cruise veteran launches sales consulting firm

Former cruise industry executive Geraldine Ree has launched Cruise-Shift, a company providing several services for agency owners.

Ree previously led sales and business operations for Expedia CruiseShipCenters. She has worked in the cruise industry for 27 years.

Cruise-Shift will have an online program as well as strategic consulting services from Ree. The online component is a 13-week program that coaches agency owners in four areas: "Mindset Shift," "Customer Shift," "Activation Shift" and "Performance Shift."

Participants will have access to digital marketing tools. Cruise-Shift will also offer agents consumer-facing websites, as well as text, video and social media content from digital marketing companies Travel Agency Tribes and BestTrip.TV.

"Our program provides step-by-step, instructor-led curriculum that guarantees an increase in sales," Ree said.

Cruise-Shift's program is open to all agency owners. Ree said it is not limited to those who primarily sell cruises, but most of her customers are interested in growing that specific area. The company's services are fee-based, customized to the needs of individual agencies.

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