Dream Vacations/CruiseOne and Cruises Inc. are enabling their travel agents to offer a perk to clients who book a cruise within 30 days of returning from a cruise.

Customers have four choices: a credit toward a shore excursion, a resort for a day experience, onboard credit or a hotel stay.

The program, called Loyalty Cruise Perks, will be fully funded by World Travel Holdings, parent of the Dream Vacations/CruiseOne franchise and the Cruises Inc. host agency.

In addition to booking a cruise vacation within 30 days of returning, customers must sail within 18 months. The perks can be combined with the cruise lines' book-onboard promotions.

"We recognize that acquiring a new customer costs about six to seven times more than retaining an existing one," said Rosemarie Reed, vice president of sales and marketing. "With so many options to book travel nowadays, it is important to express our gratitude and reward our loyal customers to keep them returning back to their travel agent."

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