Virtuoso CEO Matthew Upchurch at Virtuoso Travel Week. Photo Credit: Jamie Biesiada
LAS VEGAS — Virtuoso is expanding the number of hotels that
members can book, adding inventory from the hotel program of ABC Global
Virtuoso will add ABC’s 40,000-plus hotels this November,
the travel agency group announced at Virtuoso Travel Week here.
According to David Kolner, senior vice president of global
member partnerships, the goal of the partnership with ABC Global Services is “to
give our members a way to earn higher commissions and get better rates for
their clients at non-preferred properties.”
Those commissions could, potentially, be above 10%, he said.
“We’re using the buying power of Virtuoso to negotiate a better commission
arrangement for those agencies than they could probably get on their own,”
Agents can book ABC hotels via a rate code in their GDS.
Virtuoso currently has about 1,100 preferred hotels in 100 countries; those
properties will not be included in the ABC program.
Kolner said ABC’s inventory will fill gaps in Virtuoso’s
offerings — for example, Kolner said he does not believe Virtuoso has a
preferred hotel in Cleveland — while offering agents better rates and
commissions than they might find otherwise.
Virtuoso CEO Matthew Upchurch pointed out that the ABC
inventory mostly consists of three- and four-star hotels. Kolner called it “another
great tool in your arsenal to use.”