Many consortia and agencies are reporting an overall softness in Europe sales this year, largely attributable to the string of incidents that have occurred there, but they said some countries, particularly Iceland, are still performing very well.

John Werner, president of MAST Travel Network, and Libbie Rice, co-president of Ensemble Travel Group, both reported Europe sales being down in the 10% range year-over-year.

Rice said that most who booked travel before many incidents (such as March’s terrorist attack on the airport in Brussels or, more recently, the July attack in Nice) did not cancel their plans. However, the first quarter of the year, a prime time to book Europe travel, was slower than average.

Werner said FIT trips have been the hardest hit, and first-time Europe travelers seem more hesitant to go.

“They don’t have a sense of the geographic size of Europe and have a hard time putting things into perspective,” he said.

Mike Estill, chief operating officer of the Western Association of Travel Agencies, said FIT business has been flat year over year, “but we had definitely expected it to be a better year than we’re seeing.”

Similarly, at Signature Travel Network, executive vice president Ignacio Maza said Europe sales “have not been as robust as they have been in years past.”

But despite the slowdown, especially in Turkey, which most said is attracting almost no business for the remainder of the year, some European countries are performing very well. Iceland tops that list for most.

The U.K. is also doing well. Kimberly Wilson Wetty, co-president and co-owner of Valerie Wilson Travel, said there is both interest, “and great value,” in U.K. travel, especially considering the value of the U.S. dollar versus the pound following the U.K.’s vote to leave the European Union.

As for other areas of the globe, Alaska is enjoying increased popularity, Rice said, as are more exotic locations like Tahiti that travelers might view as safe relative to all that has recently occurred in Europe.

Back within Europe, Maza said, Ireland, Portugal, Scandinavia, Germany, Switzerland, Italy, Greece and Eastern Europe are up compared with 2015.

Overall, Nicole Mazza, chief marketing officer for Travelsavers, NEST and the Affluent Traveler Collection, said she is seeing a change in booking behavior for Europe.

“The booking window for Europe has shortened by several months,” she said. “In the past, people would book nine months out. Now, it is less than six months. The general mindset of waiting for last-minute deals and safety concerns is influencing travel to Europe.”

Rice predicted that so long as any future incidents do not occur at a high volume, Europe will rebound.

“It is becoming the new norm, and there are always some people who are not going to travel regardless of what’s going on,” she said. “I think those that are sophisticated travelers, I think they will continue to travel. It’s healthy for everybody, so hopefully that trend will continue in terms of people persevering and not being scared.”

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