Expedia CruiseShipCenters is expanding in Texas, with plans to open 19 new franchise locations in the state by 2023.

With four locations already in the state, the cruise retailer is targeting a total of 23 locations in Texas. The additions will come over the next three to five years, according to Expedia CruiseShipCenters, and are part of an overall growth plan for the brand. It plans to have 500 locations in North America in the next five years.

Seven Texas locations are currently in development in Dallas, McKinney, Houston, San Antonio and Waco. Expedia CruiseShipCenters' target markets include Dallas-Fort Worth, Houston, San Antonio, Austin, El Paso and Corpus Christi.

Bob Tipple, senior director of franchising, said Expedia CruiseShipCenters' growth has been influenced by the increasing popularity of cruising.

"As the third-largest state for cruise embarkations, Texas provides enormous potential for cruise vacation sales and is the perfect market for Expedia CruiseShipCenters to continue its growth," he said.

Tipple also said the large population of Texas makes it an appealing choice, as driving time to the port is a factor in cruisers' decision-making. He said based on the population, there is room for more than 100 Expedia CruiseShipCenters in the state.

Expedia CruiseShipCenters is owned by Expedia Inc.

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