NEW YORK -- The Giants cooperative continues to grow its marketing
operations with the addition of Linda Getter, who will assume the
newly created post of director of marketing on May 24.
It will be the second marketing position added in two
Getter will be responsible for developing and managing all of
Giants' marketing materials, including the Hotel Connections
Directory, Select Traveler catalog series, supplier promotions and
direct-mail pieces for the group's U.S. agency members, who account
for 800-plus of Giants' 1,500 members.
Getter's background includes 15 years in marketing and
communications with several tour firms, including Lindblad
Expeditions, IST Cultural Tours and Micato Safaris. During her
stint at 1ST Cultural Tours, she developed Historic Journeys, a
series of history-themed tours for the History Channel.
The first new marketing post added this year -- senior director
of marketing and development, land products -- was filled by
Suzanne Hall on April 14.
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