Jamie Biesiada
Randy Yaroch, owner and CEO of the Travel Society in Greenwood Village, Colo., is a big believer in giving back.
"We're very fortunate to be in this industry," Yaroch said. "We get a lot of things if you position yourself properly. I write a lot of six-figure checks to my advisors, and it's our ethical responsibility to give back."
That's why the Travel Society has a philanthropic program, Society-CARES, which this year is supporting Protect All Children from Trafficking (PACT). PACT is a U.S.-based organization for the prevention of child trafficking that is also part of a global network whose mission is to end trafficking.
Yaroch announced the support of PACT during the Society Summit 2025 last month, the host agency's 39th annual meeting.
Society-CARES supports four other initiatives: the Tunnel to Towers Foundation, St. Jude Children's Research Hospital, SKAL Colorado and the National Multiple Sclerosis Society.
This year, Yaroch decided to support PACT, as well. In addition to a donation to the organization, the Travel Society as a whole will work to raise awareness of child trafficking across the network, as well as educate and train advisors on the subject.
"The sexual trafficking of minors throughout the world will just rip you apart if you even get close to it," Yaroch said. "We have to do something with this. We just simply have to do something with this."
When Yaroch puts causes like this in front of members, they often step up as individuals, as well, and donate to the cause.
"We are proud to work alongside industry leaders who understand the critical role that they play in preventing trafficking," Lori Cohen, CEO of PACT, said in a release. "By prioritizing education and equipping their teams with the right resources and training, they are strengthening protections for children and ensuring that trafficking becomes a non-issue within their spaces."
A solid year for the Travel Society
The Travel Society's annual meeting came toward the end of a solid year for the host agency, with sales outpacing 2024.
Yaroch said the host completed a technology migration and is now using TripSuite, Sabre, Travefy and TravelWits. In 2026, he will focus on helping his advisors become as efficient as possible within that tech stack.
The future is looking good, too, with forward bookings up 23% compared to this time last year.
The cruise segment has been a standout. Yaroch said the Travel Society is up 38% this year compared to cruise bookings last year, especially in the luxury and expedition segments.
Indeed, the Travel Society is in the process of developing its own online booking tool for luxury cruises, expected to be released next year.
The Travel Society is home to just under 300 independent contractors.