MSC Cruises is recognizing travel agents this month in its "Share the Love" campaign, and one of the prizes is an appearance in a TV commercial.

MSC said that a "few select travel partners" will be chosen to appear in local TV spots, "further supporting and highlighting the benefits of using a travel agent."

Throughout the entire month of February, MSC is giving away a prize a day for bookings made on any MSC ship. Individual prizes to be won include bonus commission, iPads, gift cards, Apple watches, Amazon Echo and flat-screen TVs.

One agent will win the grand prize, a seven-day cruise on the MSC Divina. MSC will choose the agent who posts the most creative pictures and videos to the MSC True Partnerships Facebook page.

“We pride ourselves on our ongoing MSC Serving You travel agent initiative and constantly strive to build our mutual business together,” said Ken Muskat, executive vice president for MSC Cruises USA.

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