More Americans plan to travel this summer versus last, but
they will take shorter vacations and spend less money, according to a survey
conducted by Generali Global Assistance.
Sixty-six percent of Americans plan to travel, a 5-point
increase. However, Americans are planning average vacation lengths of 1.4 weeks,
versus 1.7 weeks last summer.
The lessening of vacation length is in keeping with
travelers' budgets, which Generali said have dropped 20% to an average of
"This is significant because budget once again ranked
as the No. 1 factor for travelers when deciding on a summer vacation location,"
Generali Global Assistance North America CEO Chris Carnicelli said in a
The survey found that 41% of Americans said they would
travel within the United States. Additionally, U.S. travelers' top
destinations, in order, are urban locations, the beach, the mountains, the
countryside and touring.
The "Summer Holiday Plans" survey, now in its 17th
year, was conducted for Generali by Ipsos between March 28 and April 21. In
total, 1,000 Americans took the survey online.