Longtime Travel + Leisure editor in chief Nancy Novogrod is launching her latest project, Culturati Travel Design, on Oct. 24.

In partnership with Valerie Wilson Travel (VWT), Novogrod in 2019 will lead four group trips that she curates. VWT will handle bookings.

"I'm drawing on the network that I created during my time at Travel + Leisure, the network I've built for myself and the magazine, and I'm drawing on my knowledge of destinations and of art and culture and food and style," Novogrod said. "It really is a lot of fun for me to be focusing on things I love, and to be able to share them with others."

Culturati will launch with two trips in March and April 2019, to Israel and the Netherlands, with fall 2019 trips to Tuscany and Japan to follow. In 2020, Novogrod has plans in the works for trips to India and Portugal.

Novogrod called herself a "curator," while Valerie Wilson Travel oversees bookings and the "operational framework of the trip."

"It's powered by the kind of knowledge of the ins and outs that Valerie Wilson has, and I also think that my experience is unique," she said.

Novogrod left Travel + Leisure in 2014 after 21 years with the magazine. In June 2017, she launched a members-only travel agency, Essentialist, with Joan Roca. She left Essentialist later that year.


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