SAN FRANCISCO -- Jane Daly Chapin Fontana, a travel agent pioneer
in selling African safaris and other adventure travel, died here at
the age of 85.
Fontana opened Adventures Unlimited in 1965 in the original
Abercrombie & Fitch store in New York and opened a branch of
the agency in San Francisco in 1968.
In 1981, she closed the New York branch but retained a
nationwide clientele of sophisticated travelers. She also had a
close relationship with Abercrombie & Kent, the tour operator,
providing input for new tours and sending the company its first
"She gave A & K the idea to start private tented safaris
because she knew it would be popular among consumers," said Joyce
Small, who bought Adventures Unlimited from Fontana two years ago
after working there for 30 years. "She was really ahead of her time
in selling adventure travel."