Wednesday is National Travel Advisor Day, and the industry is celebrating with a slate of deals, freebies and contests tailored toward travel agents.
ASTA has created several assets advisors can share on social media, as well as a letter-to-the-editor template to share with local media outlets stories of how advisors help clients.
The Society is encouraging agents to post with the hashtag #TravelAdvisorDay21.
ASTA also released research during one of two planned Facebook Live sessions Wednesday indicating that more consumers want to work with travel advisors.
Advisors can save $50 off some of the Society's upcoming in-person and virtual events through May 9 by using the code TravelAdvisorDay at checkout. The discount is valid for Legislative Day, to be held virtually and in person on May 18 and 19 in Washington, D.C.; Destination Expo Croatia in Dubrovnik, June 10 to 13; the ASTA Global Convention in Chicago on Aug. 23 to 25 and online Aug. 30 to 31; the Premium Business Summit in Austin, Texas, Nov. 3 to 5; and Destination Showcase Savannah on Nov. 14 to 16.
Ensemble Travel Group said it is encouraging members to use the day as an opportunity to connect with clients. To do so, it created a promotional, consumer-oriented video celebrating a love of travel, social media posts for Facebook and Instagram and an "I love my clients" frame for Facebook photos.
The Travel Institute is offering advisors its Business Writing online course for free through May 31. The module is one of 15 included in the institute's Certified Travel Associate course. It is not typically available outside of the course.
"Cheers to those who have survived the challenges of the past year and to those newcomers bringing fresh energy and talent to our critical industry," said Diane Petras, the institute's president. "As travel demand ramps up, we hope advisors everywhere will take advantage of this gift in celebration of their success to date and as an opportunity to ensure they are ready to further showcase their value with clear and concise communication to their travelers."
Carnival Cruise Line is celebrating with a rewards-points offer for advisors and a new Travel Agent Rocks toolkit. Travel advisors who are members of Carnival's Loyalty Rocks! Rewards Program will receive 50 bonus rewards points in honor of National Travel Advisor Day, which can be used for a variety of items, such as gift cards, electronics and home goods.
Star Clippers is saying thank you to travel advisors with an incentive during May: advisors can earn a complimentary cabin for two on one of Star Clippers' vessels when they book just three cabins (six passengers) on any Star Flyer or Star Clipper sailings with departure dates through March 2023.
Atlas Ocean Voyages launched a Master of Bucket-list Destinations professional development program on the brand's online portal, Atlas Advisor Central, and said that advisors automatically qualify for special fam fares after completing of the first course and can earn up to $200 in bonus commission on their first new booking after completing both courses.
Hilton is running a Travel Advisor Appreciation Contest through May 31. The company is asking advisors to submit a sentence or two about which destination is in the U.S. is on their wish list for a personal trip, and why.
Two winners will receive $500 Hilton gift cards; three winners will receive $250 Hilton gift cards; and two winners will receive the chance to take ASTA's Verified Travel Advisor course for certification. Winners will be announced by June 4.
Avanti Destinations is offering any travel advisor who becomes an Avanti Certified Expert by May 31 eligibility to go on a fam trip to London in 2022. Additionally, advisors will earn a $25 gift card for each passenger booked through May 31 with a deposit paid by that date.
"Our travel advisor partners have been the cornerstone of Avanti's success since our founding in 1981, chairman Paul Barry said. "We want them to know how much we appreciate their hard work."
Renaissance Aruba Resort & Casino launched a new incentive program in celebration of the day. At BookTravelResort.com, travel agents will find exclusive tools and booking capabilities.
The Travel Agent Bonus Program will enable them to earn $10 for every room night booked, good on direct bookings or bookings through their preferred wholesaler, with payouts twice a year in the form of a gift card; one free room night for every seven room nights booked, good following the client's travel for up to two years; and complimentary client amenities that will arrive with a personalized note on behalf of the agent.
"With a resurgence of leisure and group travel and the increased flight options to Aruba, we are very happy to reinstate our travel agent incentive program with new offerings and tools to help our industry partners who have continued to support Renaissance Aruba," said Janien Huistra, the Renaissance Aruba's director of sales and marketing.
Collette invited agents to visit its Travel Agent Network on Facebook to share "silver lining moments" for the chance to win a Starbucks gift card.
In a letter to travel advisors, the tour operator said without their efforts, it would not be in existence today. "We know that this continues to be an unbelievably difficult time for each of you," Collette wrote, "and today we want to celebrate you for the support and commitment that you have for both your clients and the travel industry."