Cox & Kings, the 250-year-old tour company specializing in customized travel to exotic destinations, is now live in Passport Online.
Cox & Kings tours, which can include up-close views of wildlife, romantic getaways and cultural travel, are displayed on travel agency websites powered by Passport Online.
Agencies that have a preferred relationship with Cox & Kings through their consortia can name Cox & Kings as a “highly preferred” supplier, which means that Cox & King’s tours will come up first when site visitors search a destination that Cox & Kings sells.
Because the content is on individual agency websites, the call to action is always with the agent.
Agents sell the majority of Cox & Kings tours. Its specialists work with agents and their clients to create customized trips.
“As a result of this new partnership, we look forward to enhancing our brand awareness and strengthening our relationship within the travel professional community,” said Scott Wiseman, president, Cox & Kings, the Americas.
Distributing tour operator content through third-party distribution channels is more complex than for other suppliers. A tour has multiple components for transportation, accommodation and activities, said James Horvath, chief technology officer for traveler technology company Revelex.
And, many tour operators use boutique hotels or local tour providers, which are not necessarily available in major distribution channels.