Playa Hotels and Resorts will celebrate National Travel Advisor Day during the entire month of May with a variety of initiatives, including giving 31 advisors the chance to give away a four-night vacation for two to their hometown hero.

Playa vice president of travel industry sales Andrea Wright said Playa’s business development managers were asked to select their top travel advisors for the initiative, “Heroes Service from the Heart.” The travel advisors, located in the U.S. and Canada, have been tasked with selecting their hero.

Wright said Playa wanted to thank its travel advisors as well as give back to frontline responders, so Playa decided to combine the two ideas into the campaign.

The winners will receive a free, four-night vacation for two to any Playa property except for Sanctuary Cap Cana. Winners will receive private transfers and a $25 credit toward an excursion provided by Discova. Travel must take place from Aug. 1, 2020, to Dec. 15, 2021. Air is not included.

The agents selecting the winners have planned some creative ways to let the winners know, Wright said.  

“It only seems natural that we would allow the travel advisors the opportunity to select those heroes that impact them every day,” said Kevin Froemming, Playa’s executive vice president and chief commercial officer. “It was our opportunity as a company to give back, and we wanted to do so on a much larger scale.”

Playa will show travel advisors appreciation, Wright said, with meal deliveries, gift drop-offs and other surprises.

“It’s all about our travel advisors, and we certainly couldn’t celebrate them in one day,” Wright said. “It takes an entire month to share the Playa love.”

Every year, a day is set aside to celebrate travel advisors. This year’s National Travel Advisor Day will be celebrated on May 6, ASTA said.

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