Riviera Nayarit targets agents with specialist program

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The Riviera Nayarit, a 100-mile stretch along the Pacific coastline north of Puerto Vallarta, is hoping to capitalize on its position as Mexico's fastest-growing destination with an online travel agent specialist.

Called "Learn and Earn Together," the destination specialist program includes an interactive video presentation format that not only provides an overview of the Riviera Nayarit's attractions and key selling features but also seeks agents' opinions of the marketing materials' relevance to the trade.

Agents who complete the program will receive benefits such as preferential fam status, specialist recognition from area hotels, the opportunity for referrals by being listed as a vacation specialist on the destination's website and two-for-one excursion certificates for agents' customers.

The complete specialist program will consist of three 10-minute "modules," the first of which is now available online at www.rivieranayarit.com/travelpros.

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