Signature Travel Network to celebrate 60th anniversary

BOSTON — Next year will mark Signature Travel Network’s 60th anniversary, one the company plans to celebrate throughout the year, president and CEO Alex Sharpe said during this year’s Owners’ Meeting here.

“I haven’t been here for all 60, but the history looks awesome — and it’s been a lot of fun the last five years for me,” said Sharpe, who was appointed president and CEO in 2013.

The celebration will kick off at Signature’s sales meeting and trade show, scheduled for Nov. 5-7 at the Mandalay Bay Resort & Casino in Las Vegas. Sharpe said that nearly $500,000 in travel prizes will be given away during the luncheon on Nov. 7. Other celebration plans are still in the works.

Alex Sharpe
Alex Sharpe

Sharpe took over as president and CEO when the former holder of that position, Michelle Morgan, died after a long battle against breast cancer and subsequent complications from a bone marrow transplant in 2013.

Morgan had been running the company for close to 25 years.

“Most people think she was the founder, because before that it was really small,” he said. The company started as a small company in California, first called Leisure Tours, then Leisure Travel Group.

“She loved the entrepreneurial spirit of travel agency owners,” Sharpe said of Morgan.

When Morgan started, the company had a total of $30 million in sales. That number is close to $7 billion this year, Sharpe said, noting most of Signature Travel Network’s growth occurred in the last 25 years or so.

“The model hasn’t changed,” he said. “It’s always been extremely member-focused.”

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