Switzerland Tourism unveiled its new e-learning program for U.S. and Canadian travel agents at this year’s Switzerland Travel Mart (STM).
Set to launch Aug. 1, the Switzerland Specialist Gold-Level and Platinum-Level programs were created in collaboration with Travel Agent Academy and will enable agents to become Certified Switzerland Advisors or Certified Switzerland Specialists on completion.
Switzerland Tourism also awarded two North American tour operators its Gold Flower Award at the STM: Globus Family of Brands, for a new Cosmos Anniversary tour that takes in 11 Unesco World Heritage sites, and Air Canada Vacations, for its new Cultures of Switzerland tour, which overnights in Zurich, Lucerne, Lugano, Lausanne and Geneva.
“While Switzerland Tourism and Air Canada Vacation have been working together for a long time, the collaboration has intensified over the last few years, and the number and scope of itineraries, hotel offers as well as activities have significantly increased,” said Mirko Capodanno, Switzerland Tourism trade manager, central U.S. and Canada.
The STM takes place every two years in different regions in Switzerland and draws some 500 tour operators and 350 suppliers from Switzerland and the Principality of Liechtenstein.
See www.myswitzerland.com.