Travel Leaders unveiled a branding campaign, “We Get You, We Get You There,” at its annual national meeting, which kicked off today in Dallas.
The campaign, to include national TV commercials and radio spots, carries the tagline “Travel Better.”
The themes also will appear online, in direct-mail pieces and in other marketing programs.
The campaign features several variations of TV and radio ads, in order to appeal to many types of travelers, Travel Leaders said. It said the TV ads will be seen nationally, but particularly in markets that have a high concentration of Travel Leaders locations, including Dallas-Fort Worth, Detroit, Minneapolis-St. Paul and Milwaukee.
Additionally, the franchisor will provide associate owners with copies of the three TV commercials, which agencies can customize for their markets. The radio spots also will be available to agencies and can be customized for specific listening audiences.
Stephen McGillivray, Travel Leaders Group's chief marketing officer, said Travel Leaders needed a “sharper, more concise way of explaining our unique value proposition to consumers of all ages.”
Before launching the campaign, he said, the company conducted market research with clients and non-clients.