Travel Leaders, the travel agency group formerly known as Carlson Wagonlit Travel Associates, said its website program now allows more customization.
Customizable areas have more than doubled, said Travel Leaders, enabling franchises to add unique content on every Web page.
In addition to Travel Leaders’ national promotions, associates may add an unlimited number of specials for their area, Travel Leaders said.
"The current editing tool is by far the easiest one we’ve had, enabling just about anyone to customize or add content to our site," said Sharon Davis, a Travel Leaders associate in Plano, Texas. "Through various templates and a large graphic library, we are able to create new pages with ease and add our own special offers in minutes.
"We are able to customize our basic website with specific agency information, local market specials and tout what makes us unique. At the same time, travel offers, destination information, consumer travel-planning information and other content automatically moves through the site without us doing anything."
Travel Leaders said 64% of franchises are enrolled in the group's website program.