Travel Leaders Group has launched the One Caribbean Family Ambassador campaign, informing agents about what islands are open for business this fall and winter, and providing agents marketing materials to influence clients.

The campaign will provide Travel Leaders Group agents with information on conditions and availability in the Caribbean, a social media toolkit with posts and videos, and sales promotions.

"In order to support the Caribbean tourism industry, we're asking our agents to become One Caribbean Family Ambassadors and encourage their clients to consider a Caribbean trip this fall or winter," said Travel Leaders Group CEO Ninan Chacko.

In the past month, Travel Leaders Group has seen a drop in the number of Caribbean leads coming from consumers.

"The general unawareness in the market isn't aligned with the fact that the majority of the Caribbean remains [unaffected by hurricanes Irma and Maria]," Chacko said.

If travelers avoid destinations that were not impacted by hurricanes, "the economic impact to the overall region will just end up being further compounded," he said.

Hugh Riley, secretary general and executive director of the Caribbean Tourism Organization, said the region is grateful for the support.

"This is where travel agents excel, by providing accurate information to their clients and ensuring travelers get the vacation experience they are seeking," Riley said in a statement.

In addition to the campaign, Travel Leaders Group is raising money to help impacted travel industry employees and their communities via the Family Bonds Foundation. Over $45,000 has been raised to date for hurricane relief.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI