will relaunch its eponymous website in the second quarter, which will enable it to provide online lead generation for travel agents in two different ways.

One way will be through Agent Snapshot — agent profiles that include agents’ specialties and client reviews. has a team of writers who will interview agents and write their profiles, according to Tiffany Glass, chief operating officer for and Travel Leaders Leisure Group.

In addition to providing editorial help to agents, has professional photographers to take headshots at all events it holds for agents.

“The key, from an optimization perspective, is to make sure the profile is localized, specialized and inspired,” said Glass. Owners and managers will review the profiles.

In addition, is asking travelers to write reviews of their agents, to be posted in the agent’s profile. This means that long-tail Internet searches — those in which consumers include details about the type of vacations they want — will deliver them straight to a selection of agents who meet the consumer’s criteria. Consumers can then pick the agent they want. These profiles will also link to the agent’s own websites.

“We want to get the consumer to the agent fast,” said Glass.

The second way to provide lead generation will be through the portal, which will be designed to merchandise what John Lovell, president of, calls the group’s most valuable asset —  its members. It will provide consumers with links to travel agents by location, by destination or by travel type. It will also educate consumers about the value of a travel agent.

The Agent Snapshot tool is embedded in’s AgentUniverse.  Agents have been able to enter information about themselves in the tool since announced the program in June.

Agents will preview the new site at its 2015 International Conference & Trade Show, April 24 to May 2 aboard Royal Caribbean’s Quantum of the Seas. It will launch after that.

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