Virtuoso is creating a community of agents and preferred
partners based around wellness travel.
The community will link agents and hotels, cruise lines,
tourism boards and tour operators for marketing, education and networking.
The initiative, called Virtuoso Wellness, will launch this
Sunday with an experiential event, the Virtuoso Wellness Zone, at the Aria
Resort & Casino in Las Vegas from 8 a.m. to 1 p.m., at the start of Virtuoso
The Virtuoso Wellness Zone will have health and wellness
product displays and service demonstrations.
For instance, there will be a display of “traditional
Mexican ritual energy cleansing” and aromatherapy demonstrations.
Eighteen Virtuoso partners were picked to participate in the
event. They are Ananda in the Himalayas, BodyHoliday Saint Lucia, Canyon Ranch,
Carillon Miami Beach, Clinique La Prairie, Golden Door, Grand Hotel Quellenhof
& Spa Suites, Guanajuato Tourism Board, Lake Austin Spa Resort, Lefay
Resort & Spa Lago di Garda, Miraval Resort and Spa, Rancho La Puerta,
Schloss Elmau, Six Senses Hotels Resorts Spas, The Ranch Malibu, Un-Cruise
Adventures, Uniworld Boutique River Cruises and VeraVia at the Park Hyatt
The programs offered
by partners include healthy menus, yoga and meditation classes, full-service
spas and outdoor activities.
Citing data from the Global Wellness Summit, Virtuoso said
travelers take 586 million wellness trips per year, accounting for 15% of
global tourism. Virtuoso’s own 2016 Luxe Report revealed that when it comes to
wellness activities, travelers are most looking for “massages and other
treatments, healthy cuisine, fitness classes, environmental beauty and sports
“Through our Virtuoso
Wellness community, we can connect like-minded individuals and develop a true
community that, through regular interactions and peer-to-peer collaboration,
can share knowledge, develop expertise and ultimately work together to better
serve customers seeking healthy travel experiences,” said Albert Herrera, Virtuoso’s
senior vice president of global product partnerships.