Virtuoso is creating a community of agents and preferred partners based around wellness travel.

The community will link agents and hotels, cruise lines, tourism boards and tour operators for marketing, education and networking.

The initiative, called Virtuoso Wellness, will launch this Sunday with an experiential event, the Virtuoso Wellness Zone, at the Aria Resort & Casino in Las Vegas from 8 a.m. to 1 p.m., at the start of Virtuoso Travel Week.

The Virtuoso Wellness Zone will have health and wellness product displays and service demonstrations.

For instance, there will be a display of “traditional Mexican ritual energy cleansing” and aromatherapy demonstrations.

Eighteen Virtuoso partners were picked to participate in the event. They are Ananda in the Himalayas, BodyHoliday Saint Lucia, Canyon Ranch, Carillon Miami Beach, Clinique La Prairie, Golden Door, Grand Hotel Quellenhof & Spa Suites, Guanajuato Tourism Board, Lake Austin Spa Resort, Lefay Resort & Spa Lago di Garda, Miraval Resort and Spa, Rancho La Puerta, Schloss Elmau, Six Senses Hotels Resorts Spas, The Ranch Malibu, Un-Cruise Adventures, Uniworld Boutique River Cruises and VeraVia at the Park Hyatt Aviara.

 The programs offered by partners include healthy menus, yoga and meditation classes, full-service spas and outdoor activities.

Citing data from the Global Wellness Summit, Virtuoso said travelers take 586 million wellness trips per year, accounting for 15% of global tourism. Virtuoso’s own 2016 Luxe Report revealed that when it comes to wellness activities, travelers are most looking for “massages and other treatments, healthy cuisine, fitness classes, environmental beauty and sports activities.”

“Through our Virtuoso Wellness community, we can connect like-minded individuals and develop a true community that, through regular interactions and peer-to-peer collaboration, can share knowledge, develop expertise and ultimately work together to better serve customers seeking healthy travel experiences,” said Albert Herrera, Virtuoso’s senior vice president of global product partnerships.


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