Amadeus Ventures has invested in Spanish startup Situm, creator
of a wayfinding tool for the indoors, where GPS tends to be ineffective due to
roofs and walls.
The technology could be used for airports, train stations
and museums. Situm's technology is already in "thousands of buildings
around the world," Amadeus said.
Several hospitals in Spain have integrated the technology in
an app provided to patients and visitors so they can get turn-by-turn
"Improving operations and performance across all parts
of the travel sector is a key area of focus for us at Amadeus," said
Katherine Grass, head of Amadeus Innovation and Ventures. "Situm offers a
really powerful solution and we look forward to having it as part of our
investment portfolio and working together to solve some of these challenges."
Amadeus Ventures, launched in 2014, is Amadeus' corporate-venture
arm. It co-invested in Situm with venture capital groups Unirisco and
Xesgalicia. It is the latest in a number of startup investments Amadeus
Ventures has made.