Booking.com continues to branch out

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"We're leveraging technology so that we can make it easier for people to experience the world. And that means eventually more than just getting somebody the best price for a hotel."  -- Priceline Group CEO Glenn Fogel
"We're leveraging technology so that we can make it easier for people to experience the world. And that means eventually more than just getting somebody the best price for a hotel." -- Priceline Group CEO Glenn Fogel Photo Credit: Jamie Biesiada

HOLLYWOOD, FLA. -- Priceline Group has been "experimenting" with a flight search on Booking.com, a website primarily focused on selling hotels. The flight search is powered by Kayak, a Priceline Group company.

"We're going to continue to experiment with that," Priceline Group CEO Glenn Fogel told Douglas Quinby, Phocuswright's senior vice president of research, on stage Wednesday during the Phocuswright Conference.

Booking.com users also can shop for rental cars, functionality that is powered by RentalCars.com, another Priceline Group company.

Fogel said, "We're leveraging technology so that we can make it easier for people to experience the world. And that means eventually more than just getting somebody the best price for a hotel."

Quinby pointed out that Booking.com has gotten involved in the tours and attractions arena with Booking Experiences.

"We're always experimenting, we're always investing," Fogel said. "We'll see how it develops and how it goes."

Fogel addressed falling stock prices in online travel this week. Quinby asked if it was a "structural shift" or "just another day at the office."

"There is no structural shift, and the way anybody should look at our industry is that we have so much ramp left, it's so exciting, the things we can still accomplish," Fogel said.

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