Farelogix and the Airline Tariff Publishing Co. (ATPCO) have partnered to create the Ancillary Offer Engine, which will enable airlines to deliver merchandising offers using New Distribution Capability (NDC) messaging standards. 

Airlines will be able to distribute their offers across multiple channels, including their own websites and mobile sites, as well as GDSs, OTAs and corporate booking tools. 

Airlines will manage their ancillary data with ATPCO’s Optional Services solution, a single point to manage their data across all channels. Airline-owned ATPCO will sell the solution. Farelogix powers the tool with its FLX Merchandise engine.

Tom Gregorson, ATPCO's managing director of product strategy and development, said airlines have been wanting “a more expedited way to enable NDC transactions.” NDC, introduced in 2012 by IATA, is a technological standard for the delivery of airline products, including ancillary services, to customers and travel agents.

Farelogix CEO Jim Davidson called the ATPCO partnership “a game-changer for the industry in terms of the airlines getting content out to whomever — GDSs, websites, check-in kiosks — in a standardized way.”

Gregorson said the Ancillary Offer Engine gives airlines “seamless integration from what they’re already doing today by filing [fare] data with us,” and offers airlines a chance to do NDC transactions in real time without having to do any customized building or development.

“We see that this is a way for the airlines to explore NDC-type connectivity in the marketplace without having a huge infrastructure purchase,” he said.

Davidson said, “It solves the barrier-of-entry issues.”

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