Suppliers, agencies and corporations trying to reduce their GDS
dependence have a new option, a combined offering from Farelogix
and PASS Consulting.
companies, with offices here, are offering suppliers a low-cost
distribution system that enables agencies and corporations to book
and manage inventory from multiple sources in a single application
with a super PNR and native green-screen commands.
The new offering,
which is just coming to market and has no users, combines a
Farelogix product called FLX Distribution Manager with a front-end
and graphical user interface from PASS called Virtual Travel
would enable agency and corporate users to access and book the four
GDSs and to supplement their use with access to Web content,
private fares and direct connections to suppliers.
The Farelogix and
PASS solution doesnt position itself as an alternative GDS but as a
new way for agencies to access, manage and book inventory from
multiple sources and customize it to coincide with their supplier
Farelogix CEO Jim
Davidson, formerly head of Amadeus North America, calls it an
independent travel distribution model that brings total content
from various sources integrated in an independent point of
Until now, Farelogixs
primary business has been as a consolidator and aggregator,
providing a call center and booking application that integrates
Sabre inventory and Web content from Air Canada, CanJet and
WestJet. Clients include American Express Canada, Navigant
International Canada and Carlson Wagonlit.
consulting company with 650 employees worldwide, has direct
connects with the four GDSs, Pegasus Solutions and Travel Weekly
parent Northstar Travel Media (for hotel content). PASS clients for
multiple-GDS access include Amadeus e-Travel, Worldspans Trip
Manager, Cendants Travelport, Omega World Travel, MSC Cruises,
Brendan Worldwide Tours, Thomas Cook, Royal Caribbean and
Lufthansa. MTS Travel is using VTO.
Farelogix into the alternate GDS discussion in January. Thats when
the carrier conducted a meeting at headquarters with its top agency
and corporate clients; trotted out ITA, G2 and Farelogix to give
presentations; and told agencies it was considering giving $5
incentives if they opt to book through the three GDS new
explained that the major airlines say they have a $6 pot to spend
on booking fees and incentives, and they indeed are offering
agencies inducements to book through Farelogix, which says its
booking fees are $1 to $1.50 per trip.
with the average $12 booking fee per trip [including incentives
passed along to agencies] that United said it pays to the GDSs. G2s
off-the-shelf booking fee is $3 per trip, and it is cheaper for
one-way tickets and for airlines that took equity stakes in the
relatively late among the new entrants, having just got its
technology house in order with the agreement to use the PASS
graphical user interface.
On the supplier
side, Farelogix has a prototype direct connect functioning with
Continental and is working on direct-connect contracts with United
and Air Canada, Davidson said, adding that discussions are ongoing
with AirTran, Northwest, Delta, Singapore and Emirates.
employees, Farelogix has just hired a sales team to sell the
Farelogix/PASS product. In March, Farelogix received $6 million in
Series C funding from Sandler Capital Management.
assumption of the Farelogix/PASS partnership is that the GDSs are
not going away, although agency use of the legacy GDSs will decline
as they tap new inventory sources. In that environment, travel
sellers will need tools to manage their contracts and bookings from
a number of sources.
now in the market is [the industry] is making booking a complicated
as it can, said Michael Strauss, CEO of PASS Consulting. You really
have to be an expert. Were making sure that, in the end, it should
be simpler and easier because [agents] have so many other
challenges to fulfill.
The two companies
target customer is a corporate agency that doesnt already have a
front end, such as American Express Travelbahn and Carlson Wagonlit
Travels Symphonie, to access disparate inventory
For such an
agency, the FLX platform can be set up to make the first 10,000
bookings through one or more GDSs to meet productivity requirements
and access inventory from other sources, as well.
source also can be selected according to city pair or preferred
Davidson said the FLX/PASS solution offers a way to differentiate
themselves at the point of sale with customized content such as
pricing middle seats at a discount or ... an upgrade for
All of that can
be sitting in a display that looks very unique, he said.
reporter Dennis Schaal, send e-mail to [email protected].