MONTREAL -- The Open Travel Alliance plans to establish a Web-based, industry-wide standard for dynamic-packaging, and Accovia -- a vendor of a Web-based packaging tool -- is helping to provide a blueprint for that standard.

The OTA, a non-profit organization that includes member companies from virtually every sector of the travel industry, is establishing a standard to simplify the implementation of dynamic-packaging tools for OTA members.

Without a standard, travel companies could find that integrating dynamic-packaging offerings with their existing platforms would be an arduous task and cost- prohibitive.

To contact reporter Jerry Limone, send e-mail to [email protected].

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