Priceline has partnered with Forter to help protect against
online fraudsters. Forter uses proprietary technology utilizing machine
learning to detect suspicious activity.
The company's solution helps identify "in milliseconds"
whether a transaction is legitimate.
"Many fraudsters specifically target OTAs because no
shipping address is required to buy digital goods and last-minute purchases are
common in the travel industry; this can be incredibly lucrative when the proper
safeguards aren't in place" Forter co-founder and CEO Michael Reitblat
said in a statement. "We help clients like Priceline reduce chargebacks
and bolster revenue by decreasing decline rates and creating a frictionless
experience for customers."