Hotels selling through the Sabre GDS can now personalize their offers to the customer.
Offers are based on hotels' own information about the traveler and information from Sabre about what the customer is shopping for.
Offers can include special rates, room upgrades, premium hotel services, free meals, WiFi, spa services and other amenities and services.
Sabre has integrated these merchandising capabilities into its travel marketing and shopping services. The product, called Custom Offers, is available in the Sabre Red Workspace.
Airlines can also use Custom Offers to create offers that include upgraded seats or checked bags, based on frequent-flier number and frequent-flier tier level.
“There is a growing demand from both travel suppliers and buyers for increased personalization and offers that are targeted to match traveler preferences,” said Shelly Terry, Sabre Travel Network’s vice president, supplier merchandising. “We’ve done so in a way that ensures buyers can continue to efficiently shop, book and manage travel.”
Starwood Hotels & Resorts is the launch customer for Custom Offers. Sabre collaborated with Starwood in developing the technology.
Suppliers have the ability to fine-tune criteria for targeted offers. Daily online reporting reveals campaign performance and allows for modifications as needed.
Personalized offers are in addition to other published and negotiated rates available to travelers through Sabre.