Washington — Agents using the Sabre GDS will be able to book and sell American Airlines extra-charge seats using New Distribution Capability (NDC), starting in November.
The collaboration marks the first time that American is enabling a GDS to sell its premium seats and Sabre's first integration using NDC standards.
Cory Garner speaking at ARC's 2015 TravelConnect conference.
Speaking at ARC's 2015 TravelConnect conference here this week, Cory Garner, American's managing director of distribution and data commercialization, said Sabre would use NDC to access American's merchandising platform to be able to sell, for example, seats with additional legroom.
"The largest airline in America will give ancillary content to the largest GDS in America," Mike Premo, ARC CEO, said in describing the significance of the announcement.
Garner said to expect more such integration in the future.
"NDC is not a vision," he told attendees. "It's not a pilot. It's a reality for us. We have it in the market today."
Calling the capability a hybrid approach, Garner said agents would still be able to use the Electronic Miscellaneous Document (EMD) coding in order to settle payments through ARC.
In addition, Garner said the capability would work within the travel agency workflow. The seats will accessible from Sabre seat maps in the Sabre Red Workspace.