Sabre plans to launch its first product powered by Sabre Travel AI technology, the Sabre Smart Retail Engine, early next year, which will deliver personalized, dynamic airfare offers to travelers.

Last month, Sabre announced it was working with Google to develop Sabre Travel AI, a technology platform driven by artificial intelligence to ultimately deliver more personalized content to travelers.

The Sabre Smart Retail Engine will offer dynamically priced, personalized air bundles to travelers. It draws on Sabre's offer management and customer segmentation capabilities, combined with Google's merchandise solution that uses real-time shopping data, available content and AI technology, to generate offers. The offers can include ancillaries like seats and baggage.

Sabre "eventually" plans to integrate third-party offers into the bundles, including rental cars and hotel stays.

"This advances the company's vision to build and connect the right offer to the right traveler at the right time -- increasing traveler satisfaction and providing airlines the opportunity to drive optimized and incremental revenue," Sabre said in a statement.

Sabre said the development of the Sabre Smart Retail Engine was accelerated thanks to the company's 10-year partnership with Google, announced early this year.


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